In 2018, New York Times food reporter Julia Moskin wrote an article on ‘procrastibaking’: the process of baking something completely unnecessary in order to avoid doing any ‘actual’ work. Unknowingly, Moskin had described a phenomenon that would sweep the nation two years later when the world came to a grinding halt as a result of a largely unprecedented global pandemic.
2020 has definitely had its fair share of unprecedented moments, but what about those of the fashion industry?
Let’s get one thing straight right from the outset. Music is neither produced in nor released into a vacuum. Everything that you have ever listened to from Beethoven to Doja Cat is a product of its time and its influences. So, when someone listens to a song and says to you “oh, this sounds a lot like…” it’s probably because it does.