The environment is much more important than a PR stunt aimed at economic growth. Greenwashing is a term that you or I may recognise, but is something your grandparents, or even your parents, would not necessarily understand. I never quite realised how deep-rooted this lack of knowledge was until I expressed my concern about greenwashing to my father. He did not recognise the term…neither did my mother. This was particularly perplexing as I do consider both of my parents to be climate literate, or at least I did.