Disclaimer: this is not an anti-‘side hustle culture’ rant. I admire small businesses and passion projects. I also won’t be criticising capitalism or writing a manifesto on our growing need to turn ourselves into commodities. I’m wary of what Economics students will say, and besides, I feed into and benefit from capitalism myself everyday.
The prevalence of social media amongst the youth is nothing new. As of last year, almost 80% of young British people have a YouTube, WhatsApp, Instagram, or Facebook account. As we enter the second year of a pandemic that has all but killed off in-person socialising, the influence of networking apps is more staggering than ever.